In terms of acquisitions, it isn’t huge news, but it’s a buy nonetheless.
Brown-Forman Corporation yesterday announced the acquisition of the Maximus Vodka brand from Altia Plc. Terms of the transaction were not disclosed.
The Louisville, KY-based drinks giant purchased the Finlandia Vodka brand from the same company in 2004 and has served as exclusive distributor of Maximus in the lucrative Polish market since then.
“While Maximus is a relatively small acquisition and investment for our company, it is important to our strategy for the Polish market,” said Paul Varga, Brown-Forman CEO. “We know the owners, the brand, and its primary market well, and we believe there is nice growth potential for Maximus going forward.”