AT&T has continued to be one of the worst service providers in Milwaukee. They just seem to enjoy antagonizing their customers, and it doesn’t take long to find someone who has a horror story about subpar service. To be fair, they aren’t alone in an industry that seems to act as if every company is a Monopoly.
It’s that attitude that lead AT&T to decide that canceling Unlimited Data wasn’t enough, that they would need to begin placing sanctions on customers who were grandfathered in to the plan. According to the Houston Chronicle, any data usage over an undefined threshold would be given slower data speed until the beginning of their next billing cycle. Dwight Silverman speculated that this would be around 2GB to 4GB, which isn’t all that difficult if you are a heavy media streamer over 3G.
Considering that so many new services are meant to give users access to media, both on their home computers and from services like Spotify and Netflix, people are going to eschew these services. Great for AT&T, bad for innovation, considering that AT&T has enough money to simply absorb one of their competitors outright, they don’t have to be too scared that customers are going to revolt. Since their largest competitor, Verizon, has already gone ahead with this type of plan, customers are bound to lose.