Recently in response to customer feedback, AT&T now offers Miami-Fort Lauderdale area consumers a peek behind the curtain of AT&T’s wireless network enhancements.ThisHyper-Local Site also offers store locations, Wi-Fi Hotspots, Tips and Device Reviews. (At the moment, they are showing the LG Thrill 4G; it’s 3D guys)
Customers can see recent network enhancements in the Miami-Fort Lauderdale area. This is an industry first. This microsite gives customers a view of what AT&T is doing to enhance the customer experience. It’s called the Focus: Miami-Fort Lauderdale microsite.
I’ve visited the site and this is what I saw. I immediately viewed a map of the Miami-Fort Lauderdale area, and was prompted to select the city or county of interest. The hyper-local map displayed specific network enhancements that AT&T has made in the area since the beginning of 2011. These enhancements included new cell sites, broadband speed upgrades, capacity upgrades and network connection upgrades in the Miami-Dade and Broward counties.
Year to date through August 5, 2011, AT&T has built three new cell sites, providing more bars in the area, upgraded two cell sites providing faster mobile broadbandspeeds and added 224 carriers to increase spectrum on area cell sites, providing extra capacity to reduce dropped calls and improve service quality at busy times. They’ve also expanded 246 network connections with fiber lines at area cell sites, helping reduce dropped calls and enable 4G data speeds for compatible devices.
What you’ll see on the site
Above the map, a Stores tab provides visitors mapped locations and phone numbers for AT&T outlets in your area, and a Wi-Fi Hotspots tab shows Wi-Fi locations pinpointed to a local store or shop.
In addition, AT&T has created a dedicated Twitter handle that visitors can follow for up-to-date information on what is going on in the Miami-Fort Lauderdale area. Tweets from the @ATT_Miami handle are featured on the microsite.
The microsite also includes a (Did You Know?) section that provides tips and suggestions for smartphone users. The tips include advice on how to extend the battery life of devices, how to manage data consumption more efficiently. Third-party device reviews are also be featured in this section.
All of these sections will be updated every Thursday, so as to help connect with Miami-Fort Lauderdale area customers on a more personal, hyper-local level.
But, for the out-of-towner, Miami-Fort Lauderdale areas aren’t the only microsites available. AT&T launched microsites for the following areas as well: Dallas-Fort Worth, St. Louis, Kansas City, Tampa-St. Petersburg and Houston.
As new hardware is tweaked and installed there may be some hiccups along the way, but no worries, the systems are redundant. And it’s turning out to be a faster and faster world of communication.
Strap your seat belts on guys and gals, it’s about to get faster.