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If you thought that Apple didn’t notice any of the clone Apple retail stores that have popped up in China and elsewhere, you’d be wrong. Apple has finally taken action against “50 John Does and unnamed businesses,” in a new trademark infringement suit filed in U.S. District Court in the Eastern District of New York.
The complaint remains under court seal, so the specifics are not known. However, at least one of the defendants in the case is known to be “Apple Story Inc.,” which matches the name of a retail store located in the neighborhood of Flushing in Queens, New York.
Aside from that, it’s unknown if the suit covers the counterfeit stores in China. The ones outed in Kunming in southwestern China went to great lengths to clone official Apple stores. We’d expect that counterfeit stores in the U.S. would not go to such lengths (in fact, Apple Story did not).
Two of the fake retail locations in Kunming were ordered to close by the government, but not because they copied Apple stores, but because they didn’t have businesses permits. The original stores that were outed by the first reports were not among the ones required to close.