Is the killer tablet finally coming?–
Jeff Bezos, CEO of Amazon.com, has previously hinted that an Amazon tablet is in the works. Industry watchers expect it to be here by October. This is good news for those on the hunt for a reliable tablet. But for many SF Bay Area residents the question is, “How much?”
The talking heads talk
Sarah Epps, an analyst for Forrester Research, said that the advent of an Amazon tablet could outdistance its competition:
“Priced right, an Amazon tablet will sell millions more than Samsung, Motorola and all other tablet competitors put together.”
Epps also indicated that Amazon could “easily” sell 5 million of them in the last quarter of this year.
Will it be powered by a proprietary OS from Amazon? No one knows yet, but it’s a safe bet that it will be an Android tablet. Why? It’s more cost effective in not having to reinvent the wheel.
Times have changed and so have prices
Although the $300 price point was where consumers felt the right entry price for a tablet should be, HP’s TouchPad has dramatically thrown a monkey wrench into the equation. TouchPads were selling for $99 and $149 during the fire sale of the 16GB and 32GB models.
Consumers now expect low prices for tablets, albeit, prices that were based on closeouts. Suddenly, $300 seems pretty high for a tablet.
If Amazon expects to make its tablets a success, it will have to price them closer to $200 rather than the $300 retail price analysts are predicting.
What it all means: cheaper
In the short span of less than 20 days, the tablet world has been turned upside-down by HP and its fire sale TouchPads. Customers will now demand more bang for their bucks when shopping for tablets.
These devices would have dropped in their average prices eventually over time, but the TouchPad closeout has probably accelerated the schedule by a year or more for the industry.
More for less
A fully equipped no-name 7-inch tablet with 4GB of storage, 512 RAM, a 1.0GHz ARM Cortex TM-A8 Samsung processor, full color capacitive multi-touch screen, and running Android 2.2 can be had for just under $210 from reliable online stores.
Amazon knows this and this sort of pricing can’t be ignored.
(For a free subscription to the latest news on Gadgets and Tech from Frank, click here)