Pennyroyal Studios has announced a contest to encourage sales of the “Peace Pendant,” their latest Signature Collection collaboration with Adam Lambert. The goal is to raise $75,000 for The Trevor Project, which would result in a total of $1 million donated for all of Adam’s combined charitable efforts. For the contest, prizes will be given away to random names drawn from the Pennyroyal Studios email list as certain sales milestones reached. As the sales increase, the prizes will get better.
Pennyroyal Studios is offering a total of 53 prizes, as sales milestones are met from as low as $18,000 to the goal of $75,000. Since the winners will be drawn from their email list, purchase of the Peace Pendant is not required to be entered in the contest. They do ask that people help spread the word about the peace pendant by tweeting, posting on Facebook, submitting the story to relevant blogs, and contacting local radio and TV stations to ask them to tweet, post the story on their website, and mention it on the air.
The prize categories for the various peace pendant sales milestones can be seen below:
Prize 1 ($18,000 Raised)
Five names will be drawn from the Pennyroyal Email list to receive the new Peace Ring.
Prize 2 ($20,000 Raised)
Five names drawn from the email list to choose any item currently available from the entire Pennyroyal website.
Prize 3 ($22,000 Raised)
Five names drawn and each will receive one of the last 20 Infinity Pendants from the Pennyroyal vault. The Infinity Pendant has Adam Lambert’s signature on the back and was retired in October 2010 after raising over $43,000 for DonorsChoose.org.
Prize 4 (25,000 Raised)
Three names drawn and each will get a sterling silver or bronze custom design. Tim will work directly with each winner to design a one-of-a-kind custom pendant, ring, bracelet or keychain. (Value: $350)
Prize 5 ($30,000 Raised)
Five names will be drawn and each will receive one of the last 20 original, signed Eye Of Horus pendants from the Pennyroyal vault. The Eye Of Horus pendant has Adam Lambert’s signature on the back and was retired in September 2009 after raising over $32,000 for MusiCares.
Prize 6 ($35,000 Raised)
Four names drawn and each will get a sterling silver or bronze custom design and both of the original and now retired Infinity and Eye Of Horus pendants. Tim will work directly with each winner to design a one-of-a-kind custom pendant, ring, bracelet or keychain. (Value: $595)
Prize 7 ($40,000 Raised)
Ten names drawn and each will get a retired Infinity Pendant.
Prize 8 ($45,000 Raised)
Ten names drawn and each will get a retired Eye Of Horus pendant.
Prize 9 ($50,000 Raised)
Three names will be drawn and each winner will receive the entire collection of 3 Adam Lambert Signature Collection designs including the earrings, rings and bracelets that match. Value of each prize package is $1,100.
Prize 10 ($60,000 Raised)
One winner will create their very own Signature Collection design with Pennyroyal. The collaborative design will have the winner’s signature on the back and will be available for exactly 1 week on the Pennyroyal website to benefit the charity of their choice.
Prize 11 ($70,000 Raised)
One winner gets Adam Lambert’s original signed drawing of the Eye of Horus that was used to create the Eye Of Horus Pendant. Adam’s drawing will be mounted in a museum-quality frame along with the original hand-carved master design that all the other pendants were molded from. (Value: Priceless?)
Part 1: Tim from Pennyroyal will fly to your city (anywhere in the world), take you and 5 of your friends to dinner and present this secret prize to you. (prize to be announced later)
Part 2: When we meet the $1,000,000 total donation goal, we will set a release date for the Skeleton Key pendant inspired by Adam’s tattoo. (subject to Adam’s final approval, but when we hit $1M we’re pretty sure he’ll say yes!)
The prizes are a great motivation to help spread the word about the pendant. What Adam Lambert fan wouldn’t want retired pendants designed by him, as well as these other great prizes? To inspire fans and motivate more sales of the Peace Pendent, a ticker banner has been added to the Pennyroyal Silver website and is being updated daily. The peace pendant can be purchased through September 16.
Have you purchased Adam’s Peace Pendant yet? What are you doing to help spread the word about the peace pendant?
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