A modest designer with monumental creativity is the best description for Jarred Garza. After decade of adventure and experiences, today Jarred is the owner of a unique boutique “Archetype”. The name itself is befitting to the boutique- a perfect example, an idea of a model. Jarred has taken the best of vintage, couture and creativity to enhance the atmosphere of the boutique. From the window display, interior workspace, to racks of one of a kind or short run pieces from the best of designers. His accessories are distinctive and selected to complement garments that are ready to wear. Mannequins in the window or in store are styled frequently to display a completed look. Vintage trunks overflow with beautiful fabrics ready to make custom pieces for all that come in.
Where did all this creativity and inspiration come from in Jarreds designs? For this we need to start at the beginning of the story. The adventure launches ten years ago, where Jarred a fashion forward young adult embarked on his educational pursuit at FIDM in Los Angeles. With a love of vintage but a craving to create; a degree in fashion design and merchandising was clearly the path to take to satisfy the palette. After a successful education, upon graduation Jarred landed an internship with Jeremy Scott.
Still restless for more, Jarred within a year moved to Pasedena and tried his talents at Visual displays with Z Gallery in Santa Barbara. As fate would have it Joseph Walker was a customer and after a brief conversation about fashion Jarred was the next designer for his skirt line in the heart of Cal Mart in Los Angeles. Here he bloomed as a designer and enhanced Walkers business in Eagle Rock stores and more. The demanding position allowed Jarred to try his hand and develop his skills as he satisfied many roles. These included pattern making and cutting, showroom displays, designing in an array for seasonal collections, and negotiating and fulfilling orders with buyers. He also developed the e-commerce side of the business.
Three years later it was time for the bird to fly on his own, and Jarred took all his passions, his two best friends with whom he went to school with, as well worked and lived with and they opened his first store. Having been taught the particulars of thrift stores by his grandmother and with his own designer vision “Ric Rac Clothing” was born in Pasedena. The store had its own DJ booth, custom and reconstructed clothing and collectables. As with all businesses the recession hit the clothing industry hard in 2008 and the store struggled. Needing to feed his hunger for fashion and sustain his livelihood as a designer and store owner he began working with burning mans exclusive members making elaborate costumes. Eventually, it was time to close the store and move to something better suited and bigger.
Jarred was not discouraged by his recent strain and with the support from friends packed up and moved to San Francisco. Neighboring his dear friends The Gray Area Foundation for the Arts, two years ago he opened Archetype on Market Street next to the Warfield theatre. It was time he brought his visions to the city that progressed and appreciated his style. He has thrived here and not only does he have a beautiful and unique store of designer pieces he is soon to showcase his personal new collection also called “Archetype” designed to be adrogenous and beautiful. The inspiration came from wanting to accentuate parts of the body, but bring balance to it as a whole while elaborating on style and creative ideas.
Jarred has become a true native to the city! He has designed for the local circus, participated, coordinated fashion for many local events; and he also teaches sewing in Richmond in vintage reconstruction, pattern making and cocktail dresses. Archetype can be found at 984 Market Street, San Francisco, CA 94102. When you are there make sure you take a moment to chat with Jarred, have him style you, maybe even custom something as he does have a trunk of fabric and a sewing work table in store for that purpose. Or stop in browse and have him tell you some of his adventures.