Recently I’ve been approached by friends, family and colleagues asking me to assist them with their “Linkedin” profile and if by any chance I know the secret to finding a better job opportunity. Because I’m Mr. East Coast Executives and The Philly Examiner Career Coach, I’ve vowed to help all that ask for assistance (esp. the ones I owe favors). So here’s typically what I share.
No longer do recruiters spend all their time going through job portals and searching through mountains of resumes to find that “A” candidate. We often search for qualified candidates on professional networking sites and the social media networks. Like LINKEDIN
If you’re not currently using Linkedin in your career search…START! If you’re currently not using Linkedin to create and nurture your professional brand START! Linkedin is an effective way of informing hiring influencers of your talents and background. I recently had a conversation with a business owner in Kansas City who informed me during our initial conversation that she was impressed with my Linkedin profile…YES she had it up within minutes of our first conversation. What could I say…I had her profile up as well? With 35 Million members the chances were that she had a searchable profile and she did. So let’s get started with The 5 Steps to Becoming Linkedin.
1. Get Started: The hardest thing involved with any project for most of us is simply getting started. Embrace the technology and allow it to work for you.
2. Complete your profile 100%: This is where some of us fall short. If you’re serious about putting yourself out in front for employers to see then you must complete the task. This means a headshot, updated summary, career and education history, colleague recommendations, references, group discussion involvement and links to your professional blogs and/or websites. Linkedin has a bar line on your profile page that let’s you know when you are 100% complete. Don’t stop until you are there!
3. Get Connected: Start by searching for current and former colleagues. These will be the people that will immediately accept your invite to connect. Also “follow” companies you once worked for and companies that you have interest in. Some of your former colleagues may work at the company you’re looking to get into.
4. Become Involved: Make sure your preferences allow for other users to view your profile and join several groups. Linkedin offers tons of local, regional and national groups that foster active relevant discussions in every area of professional interest.
5. Make Linkedin a part of your daily routine: Just like checking your voicemail, check linkedin for updates, employment inquires and invitation request and act on them accordingly. There are 35 Million people and growing on the Linkedin network…if you don’t want the job. Like Jay-Z said….”on to the next one”.
I’ll even help you get started. Send me an invite once you complete your profile and we can get connected Linkedin Invite