All business owners have goals. Short term and long term goals established for their business.
What happens after these goals are set. Are there plans in place? Are there step-by-step actions in place for the business owner to reach those goals?
In most cases, yes, there are. That said, there are other factors that lie deeper for a business owner to reach his or her goals. Here are the five steps:
1. Decide what it is you want to achieve
This step is self-explanatory. A business owner has set his goals for the year, so ‘what is wanted’ is clear.
Take the goal and chunk it down even smaller. If it’s to have a 10% profit increase over the prior year, how will that look on a monthly basis? What would it look on a daily basis? How many new clients must be secured to reach the daily/monthly sales increase?
2. Decide that the goal IS what will happen
This is a mindset thing. I have seen business owners say things like, “That would be awesome if that happened, but, it’s a stretch. I’m not sure if can be achieved in this economy.”
That one statement will be so powerful in the success or failure of reaching the goal. That statement must change to “That is an amazing goal that will stretch our team, however, it will be done.”
Just the very way a business looks at what it is they are looking to achieve will be the biggest factor in whether or not that goal is achieved.
3. Identify every thought that’s incongruent with the goal and let It go
This is an extension of #2, however, it needs to be expanded on. The original outlook on the goal will determine the direction of the action taken. However, throughout the course of action, there will be other thoughts that may come into play, ‘What was I thinking to set this goal here?’
As questionable or negative thoughts come up, they will strangle the mind of the business owner. It’s at this point where the thought needs to be let go.
Letting go of limiting beliefs is one of the hardest things a business owner will achieve. When done, however, there will be a freedom to his actions increasing his level of success.
4. Imagine if the goal were to show up in 24 hours, what things would need to be in place to support that achievement?
When a business owner decides to set a goal for a profit increase of 10% over PY, there will need to be different systems, people, actions, etc. in place to accommodate that 10%.
Actions and preparations must be in place when working towards the goal so that they are in place when the goal is achieved.
A business owner cannot act on ‘Oh, I’ll hire a new sales person when I reach that goal and have the income to afford them,’ because that goal will probably not be reached.
There is an energetic flow that occurs when a business owner removes the “scarcity” mentality from his ‘framework,’ and decides that investing in a new sales person before the goal is reached will increase his chances of that goal being met.
5. Act as if
Not ‘fake it until you make it,’ but ‘act as if.”
As soon as a stretch goal is made, it’s up to the business owner to act as if he’s already achieved it.
This step will support all the rest of the steps. When a business owner is acting as if he’s achieved the goal, he will make decisions coming from the place as already having achieved it.
This will give him the ‘how’ of achieving the goal.
For example, many times, when a business owner sets a goal, he is thinking, ‘That’s great, but I have no idea how I’ll do that.’
That will naturally be taken care of when the business owner acts as if he’s already achieved it. He’ll have the systems and people in place prior to achieving the goal and the action steps will unfold in the order they should to achieve the ultimate goal.
Success in business is about tactical actions and goal setting, however, more of it is about the mindset of the business owner. As a business owner methodically practices these five steps, he will find that success comes faster and faster.