Just in case you didn’t know, let me remind you, we women rule the world! Ok, so moving past this lil fact, when couples go car shopping did you know, women are the actual decision-makers when it comes to selecting a vehicle? No typos here folks! Women have the final word, when you men think you’ve called the shots and are ready to sign on the dotted line for that spanking new car.
According to industry stats in approximately 80 percent of cases where couples are purchasing a car, the woman decides on the make and model of the vehicle. Even without a mate, women are the fastest growing segment of new car buyers. We buy 60 percent of all new cars and 53 percent of used cars and dish out about $300 billion annually on used car sales, maintenance, repairs and service. An eye-opening 51% of women over 18 are single and go car shopping without a male person breathing over their shoulders. Yet another morsel, over than 70 percent of everything sold in the U.S. is bought by women.
Now typically in a couples situation, many car salesman will direct most of their auto lingo to the male buyer. Blatant disrespect is what I call it! The handful of testosterone-filled, mental midget, car pushers who dismiss us girls because they think we know nada about cars should change their ‘tudes pronto!
Studies have tagged us gals as being more educated, confident and better prepared to make car-buying decisions than our male counterparts. We tend to do more exhaustive research on our chosen vehicle than men, particularly via the internet.
Another minus in a couple’s quest to purchase a car is that a salesman will oftentimes neglect to emphasize the things that women tend to value in transportation such as safety, reliability, security, cargo space, roominess and even cupholders. Bad move!
Interestingly enough a study of 200 Chicago car dealerships by economists Ian Ayres and Peter Siegelman found that single women are consistently quoted higher prices than men when car shopping. Business suicide I’d say!
In the end, all we women want is a car buying transaction that is respectful whether we are with a male counterparts or not. When in a couple car buying situation, we want a salesperson who addresses both sexes when discussing a potential buy. We want the dealer rep to fully understand that we have veto power baby and we ain’t afraid to use it!
Check out these Female Car Buyer’s Bill of Rights by BankRate.com
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