Kentucky Fried Chicken, ubiquitous in the U.S. and in many other countries, some years ago reacted to the push for better nutrition began de-emphasizing the “fried” part of its name by referring to itself as KFC.
Now that it is again pushing a non-fried style of chicken, one can only wonder if it eventually will re-brand itself as KGC.
The chain this week relaunched its Kentucky Grilled Chicken this week, pushing the idea that it is offering breast pieces that are 20% larger than the first Kentucky Grilled Chicken line it introduced in 2009.
Barry Westrum, KFC’s chief marketing officer, called the 2009 introduction of Kentucky Grilled Chicken “a defining moment in our brand’s storied history. Now, two years later, we’ve made this amazing product even better, including giving our customers the new, bigger white-meat breast pieces they crave — 20% larger.”
KFC’s grilled chicken is marinated then grilled in custom-designed ovens and seasoned with a blend of herbs and spices kept as closely guarded as the chain’s Original Recipe, brand officials said.
OTHER CHAIN RESTAURANT NEWS UPSTATE:
• Dunkin’ Donuts off to the (Saratoga) races
• Taco Bell adding wi-fi, entertainment TV
• Jimmy John’s opens 4th NYS location
• Bill Gray’s opens at Monroe CC