For nearly two decades, Toys R Us has been the go-to place for finding reliable toys for children with special needs. This year, actress and philanthropist Eva Longoria is on the cover of the Toys R Us Toy Guide for Differently-Abled Kids®, along with 5-year-old Elijah De Lo Corda, who has Down syndrome. This complimentary resource is created with guidance from the National Lekotek Center, a nonprofit organization dedicated to making play accessible to children of all abilities. The Guide is available in Toys R Us and Babies R Us stores nationwide and online, in English and Spanish, at Toysrus.com/DifferentlyAbled.
Concerning her decision to support the Toys R Us Toy Guide for Differently-Abled Kids®, Eva Longoria says…
Growing up in a tight-knit family and watching my sister face – and overcome – everyday challenges, I came to understand the critical importance of teamwork and socialization in the development of differently-abled individuals. The Toys R Us Toy Guide for Differently-Abled Kids helps foster inclusive play environments by featuring toys that kids with special needs can enjoy alongside siblings and friends. I’m so honored to appear on the cover and lend my support to Toys R Us for this project.
For the first time, customers who pick up a hard copy of the Toys R Us Toy Guide for Differently-Abled Kids® in-store will find a QR code on the back cover. Scanning the QR code will allow compatible smartphone users to access a special video message from Eva Longoria. Throughout the year, content will be regularly updated to offer unique information, videos and more through this Quick Response code.
Beyond easy-to-use skill-building icons and a helpful index, the Guide also includes the “Top Ten Tips for Buying Toys” from the National Lekotek Center, which highlight important information to consider when selecting toys for differently-abled kids. For example, shoppers should select items with multi-sensory appeal, while also considering the child’s individual abilities and the toy’s current popularity.
Additionally, to help prevent accidental injuries during playtime, the Toys R Us Toy Guide for Differently-Abled Kids features “Safe Play Tips for Children with Special Needs.” The tips, created with guidance from leading safety and special needs organizations, offer basic suggestions, such as never leaving a child unsupervised, as well as specialized advice, including avoiding trigger toys.
Through the Toys R Us Children’s Fund, a public charity affiliated with the company, Toys R Us, Inc. has long supported the special needs community. Organizations that receive support include: American Society for Deaf Children, Autism Speaks, Children and Adults with Attention-Deficit/Hyperactivity Disorder, Muscular Dystrophy Association, National Down Syndrome Society, National Lekotek Center, National Organization of Parents of Blind Children, Special Olympics, Spina Bifida Association and United Cerebral Palsy.
Toys R Us stores are located throughout North Atlanta:
- Alpharetta – 7731 Northpoint Parkway; Alpharetta, GA 30022; (770) 518-9188.
- Duluth – 2205 Pleasant Hill Square; Duluth, GA 30096; (770) 885-1007.
- Buford – 3480 Financial Center Way; Buford, GA 30519; (678) 714-6146.
- Atlanta – 2997 Cobb Parkway South; Atlanta, GA 30339; (770) 970-2000.
- Kennesaw – 501 Roberts Court; Kennesaw, GA 30144; (770) 424-9100.
For more Atlanta locations, click on the Toys R Us store locator.
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