Truly good food is both good to you and good for you. The same can be said about truly good music: it doesn’t weigh you down, make you sick or cause you to feel bad about who, what or where you are in this life. Rather, it lifts you up, challenges your being while encouraging you to be who you are or to be better. Good music can be considered salvation. Great music is, well… Epic Salvation.
The mention of “traditional gospel” music can bring to mind something to which our ancestors listened: hymns, Negro spirituals, antique sounds that brought about moans, groans, shouts, hand-claps and foot-stomps. “Contemporary gospel” is often something altogether different—a sound sometimes hard to differentiate from that of secular, barely distinguishable from Beyonce’s latest release or something from George Clinton and the P Funk Allstars.
Alex Williams doesn’t consider himself to be a “gospel” artist. He is a Christian musician who makes music for, about and in praise of God.
What’s the difference? Well, like most artists today, putting them in a box is like putting them in a coffin; you virtually murder any opportunity they have at freely doing anything other than what’s expected and accepted of that “box.”
Therefore, as independent music reshapes the dynamic of the music industry, boxes and genres are rejected while these wildly versatile artists are doing what they want, how they want, and discovering—sometimes small, sometimes rather large—niches that love what they do.
So if Alex Williams’ isn’t a gospel artist, then he isn’t a gospel artist.
Nevertheless, his music is pure, it’s conscientious… It’s literally “soul” music. It doesn’t straggle the fence in an effort confuse you or trick your ear into accepting hearing the name “God” in a song, and it doesn’t have the call-and-response of a director backed up by a choir that you might be accustom to hearing with “God”-music.
It brings a fresh and refreshing contemporary sound to spiritual music, fusing traditional spiritual messages with a smidgen of Rhythm and Blues, Alternative, Rock, and even a touch of Rap for good modern-day measure. And not to forget, this is all while unapologetically praising the Lord.
Tracks like “Drift Away,” “Shooting Star” and “Everybody Needs a Hero” have commercial appeal, while “From the Inside Out” is a bit more introspective in its delivery, revealing Alex’s more vulnerable side as an artist and a man of faith.
But he didn’t keep all of the goods for himself. Alex shares his songwriting gift; in fact, it landed him the opportunity to pen two songs, “Invitation” and “Rain on Me” for well-known Zomba Gospel recording artist, Byron Cage’s sophomore release, An Invitation to Worship.
But as for Alex and his music, Epic Salvation is an honest and encouraging project that offers a universal sound for music lovers regardless of faith.
For more on Alex, visit www.awmusiconline.com Epic Salvation is available at all major online outlets.